If you ask most people what they really want, they'll give you some vague, wishy-washy notion of what they want.
"I want to make more money" "I want a better job" "I want to be happy" "I want a loving relationship"
The problem with these goals is that they just aren't specific enough. Let's take "I want to be happy" as an example. When you press people on what would make them happy, you'll usually get a response of "I don't really know."
The problem with this answer is